Artist Radio 101^® Bootcamp for Recording Artists

As a recording artist, you will have an advantage over your peers with detailed knowledge of the radio business. Building relationships = Airplay!!

A 3 to 4-session, one-on-one discussion with the artist, broken down into 90 minutes to two hours each to get into specific categories with detail. Any additional email/phone discussions are included, if necessary/desired. The objective is for the artist to really have a clear idea as to what’s out there in the radio world that relates to him/her for the ultimate goal of sheer knowledge where that knowledge becomes power, in a sense!!

NOTE: Also offer a pared-down version of this for new label promotion reps – one two-hour session.

• Radio Chain of command – Who is in charge of what?
• PD Areas of Responsibility – What does he/she oversee? What are he/she accountable for?
• Music Selection Process – From research tools used to how decisions are made for airplay
• Music Scheduling Process – how this affects airplay and you, the artist, on a daily/weekly basis
• PD Personalities – Get an idea of the different types who are out there
• Creating and Nurturing the PD Relationship – What you can do and examples of what’s worked and what hasn’t
• Hitting the Road – What gets attention and makes an impression
• The Interview – The different type of interviewers and how they shape your interview
• Mock Interview – The artist gets interviewed by Shomby.

NOTE: All sessions will be recorded for future reference by management, the label, and the artist.