Artist Radio 101® Bootcamp for Recording Artists

As a recording artist, you will have an advantage over your peers with detailed knowledge of the radio business. Building relationships = Airplay!!

A 3 to 4-session, one-on-one discussion with the artist, broken down into 90 minutes to two hours each to get into specific categories with detail. Any additional email/phone discussions are included, if necessary/desired. The objective is for the artist to really have a clear idea as to what’s out there in the radio world that relates to him/her for the ultimate goal of sheer knowledge where that knowledge becomes power, in a sense!!

NOTE: Also offer a pared-down version of this for new label promotion reps – one two-hour session.

  • Radio Chain of command – Who is in charge of what?
  • PD Areas of Responsibility – What does he/she oversee? What are he/she accountable for?
  • Music Selection Process – From research tools used to how decisions are made for airplay
  • Music Scheduling Process – how this affects airplay and you, the artist, on a daily/weekly basis
  • PD Personalities – Get an idea of the different types who are out there
  • Creating and Nurturing the PD Relationship – What you can do and examples of what’s worked and what hasn’t
  • Hitting the Road – What gets attention and makes an impression
  • The Interview - The different type of interviewers and how they shape your interview
  • Mock Interview – The artist gets interviewed by Shomby.

NOTE: All sessions will be recorded for future reference by management, the label, and the artist.

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Zoom session with Wheelhoise artist Elvie Shane

Zoom session with Big Loud's Larry Fleet

Zoom session with Warner Brothers Artist, Shy Carter

Learn from a 35+ Year Radio Veteran

John Shomby will show you the ins and outs of the radio business and teach you how to succeed.